puffinshop.co.uk

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.puffinshop.co.uk/

Character length : 21

Title

Puffin Dive Centre Online Dive Shop with deals & promotions

Description

Puffin Dive Centre's online dive shop with a large range of scuba diving equipment & accessories as well as course bookings, promotions and special offers.

Keywords (meta keywords)

dive shop, dive equipment, diving, courses, padi, scuba, equipment, bcd, regulator, mask, snorkel, drysuit, wetsuit, undersuit, book, diving computer, cylinders, accessories, bags, puffin dive centre

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://puffinshop.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/uid= /function=CART /function=cart /function=CHECKOUT /function=checkout /function=SEARCH /function=search /function=CHECKOUTFIELDS /function=checkoutfields /function=WEBPAGE /function=webpage /function=DISPLAYCAT /function=displaycat /function=EMAILTOFRIEND /function=emailtofriend /function=CUSTOMERREVIEW /function=customerreview /function=PAYMENTCOMPLETE /function=paymentcomplete /function=TERMS /function=terms /function=IFRAME /function=iframe /function=404 /paymentgateways/out.asp /?404 /wp-admin

User-agent

Disallowed for the search engines

/*uid=
/*function=CART
/*function=cart
/*function=CHECKOUT
/*function=checkout
/*function=SEARCH
/*function=search
/*function=CHECKOUTFIELDS
/*function=checkoutfields
/*function=WEBPAGE
/*function=webpage
/*function=DISPLAYCAT
/*function=displaycat
/*function=EMAILTOFRIEND
/*function=emailtofriend
/*function=CUSTOMERREVIEW
/*function=customerreview
/*function=PAYMENTCOMPLETE
/*function=paymentcomplete
/*function=TERMS
/*function=terms
/*function=IFRAME
/*function=iframe
/*function=*404*
/paymentgateways/out.asp
/*?404*
/*wp-admin*

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

Puffin Dive Centre Online Dive Shop with deals & promotions

Character length : 59

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

diving14
dive6
puffin6
equipment4
site4
main3
all3
scuba3
news2
website2
shop2
offers2
www2
org2
range2
scubapro2
suunto2
courses2
torch2
greenforce2
weekly2
products2
bulb2
centre2
gifts2
education2
divewear2
after2
cart2
home2
supplier2
type2
daily2
total2
delivery2

Keyword matrix

word	title	descriptions	heading
diving
dive
puffin
equipment
site
main

Two Word cloud

diving equipment4
puffin dive2
main site2
education diving2
supplier diving2
divewear gifts2

Three Word cloud

puffin dive centre2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 91 images on this web page.

Alternate attributes for the following 90 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<FONT>	35
<CENTER>	8
<font>	39

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<FONT>	35
<CENTER>	8
<font>	39

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,904 ms

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.puffinshop.co.uk/ekmps/scripts/showdata-loadmore.min.js
https://www.puffinshop.co.uk/.. /showdata-thumbnailhover.js

List of render blocking css files

https://www.puffinshop.co.uk/.. /all.min.css
https://cdn.ekmsecure.com/font-awesome/latest/fa-safe.css
https://shopui.ekmsecure.com/1.1.0/styles/shopui.css
https://fonts.googleapis.com/css?family=Lato:300,400,400i,700,900
https://www.puffinshop.co.uk/ekmps/css/showdata-loadmore.min.css
https://www.puffinshop.co.uk/ekmps/css/showdata-thumbnailhover.css
https://shopui.ekmsecure.com/1.2.1/styles/shopui.mobile.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.puffinshop.co.uk/ekmps/scripts/softcart.min.js?_=9
http://www.puffinshop.co.uk/ekmps/scripts/historytracker.js
http://www.puffinshop.co.uk/ekmps/scripts/newslettersignup.js

File size of all javascript files combined

497.90KB

Javascript minifying

You can save 4.2KB (40% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.puffinshop.co.uk/ekmps/css/softcart.css

File size of all css files combined

183.03KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

21.97KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.googletagmanager.com/gtm.js?id=GTM-KF9VMP	15 minutes
https://www.google-analytics.com/plugins/ua/ec.js	60 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

85.52KB

Image optimisation

You can save 14.4KB (60% compression) by optimising the images below:

By lossless compressing the https://www.puffinshop.co.uk/.. /scubapro-b004-br-t-sport-plus-gd-2707-p.... you can save 14.4KB (60%) data.

Traffic

Alexa

6649395

Links

We found a total of 43 different links.
Internal links: 18
External links: 25

External links:

Link text (anchor)	Link strength
www.puffin.org.uk
http://youraccount.ekmpowershop1.com/.. /fourth-element-102-c.asp
Fourth Element
PADI
BCDs
diving regulators
diving computers
dive wetsuits
scuba tanks
scuba accessories
drysuits
undersuits
dive watches
diving masks
diving fins
diving snorkels
Dive slates
mask straps
diving books
clothing
accommodation
dive boat charter
diving courses
Click to go to Puffin Main Site
Go To Our Website

Internal links:

Link text (anchor)	Link strength
Return to main site
About Us
Contact Us
Checkout
View Cart
Home
After Divewear & Gifts
Diving Education
Diving Equipment by Supplier
Diving Equipment By Type
Beuchat VX Octopus Iceberg
SCUBAPRO BCD T-SPORT PLUS GD
SUUNTO I012 Zoop
Torch Greenforce Bulb A12 30w Bi-Pin
Torch Greenforce Bulb A12 35w Reflector
Site Map
Terms & Conditions
Privacy & Cookies

Website security

85.159.56.211

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of puffinshop.co.uk